MINI BODEN X HARRY POTTER

While at Boden I had the opportunity to work on the Harry Potter
collection campaign as part of a collaboration with Warner Bros. With the product as inspiration, I created a look and feel to go across print, web, email and social media. Starting with the icons and colour palette, I rolled this out and oversaw other designers working on assets using my guidelines. I decided to use navy as the main colour to contrast with the usual bright colours of Mini Boden in the hopes it would really help the campaign stand out.